I’m Livia Hakala

I help businesses with 0→1 Product-Market Fit and Growth.
Over 15 years my work has touched millions of people in 25+ countries.

🌟 Experienced Design Leader with a track record from design agencies like Fjord, Accenture, Motley to global tech companies like DoorDash, Wolt, Microsoft, Nokia.

🎓 Connecting business and design with an MBA in Service Design & Innovation grounded in UX & Visual Communication.

🌎 Based in Helsinki, Finland from Brazil

I stand out bridging the gap between Product and Design. My hands-on leadership approach blends systems thinking, creativity, co-creation.

★★★★★ Reviews

  • "Livia's consumer-facing designs were pivotal to Wolt's vision of becoming an "everything app". Her work played a critical role leveraging our logistics platform to expand our offering, directly contributing to our product expansion strategy."

    Yatir Kaaren
    Head of Consumer Design, Wolt

  • " Livia has contributed greatly to the constant evolution of our products — Especially one consumer feature and one internal tool have provided tremendous business impact. "

    Lauri Mikkola
    Head of Strategy and Business Operations, Wolt

  • "Strong Product Sense. A standout moment was in prioritization sessions: Livia highlighted onboarding notifications were critical for discoverability (versus adding more payment methods) since the product wasn’t yet gaining visibility with users. Her perspective shifted our priorities, leading to better product adoption."

    Fazle Rabby
    Engineering Lead, Wolt

  • " Pushing the team to do less, but better — Livia always strives to understand the use cases and users deeply, and always calls into question what is the correct scope "

    Kristian Sjölund
    Head of Engineering, Wolt

  • " Livia is extremely driven and dedicated — She deeply thinks through all aspects of a project and makes sure that the right collaborators are involved from day 1. "

    Nicole Michaelis
    Content Lead, Wolt

  • “ Livia insisted on delivering a consumer-grade user experience for an internal tool. The end result was beautiful and impactful for the business — This experience showed Livia's exceptional teamwork skills and commitment to maintaining high standards in our work. ”

    Duy Duong
    Software Engineer, Wolt

  • " Huge ownership to drive things forwards with a proactive grip — I worked intensively with Livia on a project and I could see how far she was able to come, communicate with and involve relevant stakeholders, take feedback and input from others objectively etc. “

    Antti Sinisalo
    Staff Product Designer, Wolt

  • " She not only followed through on our design wishes, but also came up with new ideas that led to better results — Based on her broad skill set, ability for smooth teamwork and most importantly eye for detail, I wholeheartedly recommend her "

    Jonas Forth
    Head Of Digital and Retail

  • " In no time she demonstrated amazing attitude, pro-activeness and talent — I had the opportunity to hire her and have her part of a big project I was leading at the time. Livia is the designer you dream of. "

    Emilano Chinchelli
    Experience Design Director

  • " Impeccable web and user experience design, along with attention to detail — Livia is an incredibly creative, talented and outstanding designer. "

    Li Ding
    Developer, CTO

  • " As a lead, she is actively thinking how to develop the company further — Livia always has creative ideas on how to tackle what ever topics we have at hand. "

    Johanna Nieminen
    Service Design Director

  • " She amazed me with her sense of style and ability to always go the extra mile to deliver good quality on time — Livia is truly a warm person and really good colleague and a friend to work with. "

    Aino Hanttu
    Service Design Lead

6 Reasons
to Work Together

🌟 MY SKILLSET

I specialize in Product Thinking, Service and Product Design with solid craft in UX, Visual Design Research to elevate experiences end-to-end.

👩‍💻 ZOOM IN & OUT

I balance big picture thinking and eye for detail, quick wins and long-term value.

🤝 DESIGN & BUSINESS

I align design priorities to business KPIs and articulate the contribution to company goals.

✨ DESIGN & DATA

I leverage user insights and experience metrics to inform strategic and tactical design decisions, product goals and roadmaps.

🔥 MY DRIVERS

I am driven by ownership, collaboration, and customer-centricity.

🙌 WAYS OF WORKING

I bring thoughtfulness, structure, focus, direction that pushes the team to do less but better.